Personal Training & Online Coaching

BECOME
THE STRONGEST VERSION OF YOU.

Hybrid training, body recomposition and a sustainable lifestyle with Claudio Marchiafava’s Primal Strength method: 1-to-1 personal training and online coaching for people who are ready to truly commit.

  • Fat loss and muscle building with a tailored strategy.
  • Mobility, strength and cardio combined for an athletic body, not just an aesthetic one.
  • Structured programmes, no miracle promises or “30-day transformations”.
Book your first consultation
Discover the Primal Strength method

Training

Tailored to you

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About me

CLAUDIO MARCHIAFAVA​

I’m a personal trainer specialising in hybrid training, and I help people improve their body composition, health and lifestyle through personalised, sustainable programmes.

I’ve been training in the gym since I was 15: this job was always a dream, one I thought for a while would stay just that. When you hit rock bottom and decide to change your life, you realise it was the choice you should have made much earlier, but you didn’t have the courage because you were afraid of failing.

  • Practicality and Pragmatism
  • Listening and Empathy
  • Personal Growth
Discover the method

how it works

THE PRIMAL STRENGTH METHOD

Imagine wanting to become stronger, faster and feel better in your body. With the Primal Strength method, Claudio guides you through a programme that combines movement, muscle-building exercises and heart-healthy activity, taking you step by step towards your goal.

Change is like carving a statue from a block of stone: it is not a single blow of the chisel that transforms you, but thousands of small strikes, delivered every day with consistency.

Complete Hybrid Training

Combines mobility, calisthenics and bodybuilding (compound and isolation work) to build real strength, body control and a balanced physique.

Sustainable Recomposition

Works on body recomposition in a meticulous, sustainable way, with a high-level approach that never relies on shortcuts.

All-Round Performance

Integrates functional training, so results are not just aesthetic but translate into all-round performance and athleticism.

Who it's for

WHO THIS PROGRAMME IS FOR

At first, clients mostly want to lose weight and regain confidence, but along the way, for many of them, this change becomes a real lifestyle.

It's for you if...

  • You want to lose weight and build muscle, and feel good about yourself again.
  • You know that change takes time, effort and consistent work, and you're looking for structured guidance.
  • You want training to become a lasting part of your life, not a temporary phase.

It's not for you if...

  • You want "summer results" in a few weeks.
  • You aren't willing to make even a small sacrifice or follow guidance consistently.

Training

HOW A SESSION WORKS

The structure of each session varies according to your needs, but it always follows a clear logic.

🕘 Average session length: around 60 minutes, sometimes a little longer

Mobility and Activation

Joint and muscle preparation to help you move better and reduce the risk of injury.

Core or Cardio

Exercises for stability, endurance and cardiovascular fitness.

Main Block

Specific work on the goals we agreed on (strength, recomposition, performance), with continuous technical coaching.

Stretching Routine

In the first sessions Claudio teaches you a routine you can do on your own, so you make the most of your time together.

Programmes

IN-PERSON PERSONAL TRAINING

Structured programmes for every level of commitment and goal.

Foundations

PRIMAL START

For people who want to start with consistent but sustainable guidance.

  • 1 in-person session per week
  • 1 extra workout on the app
  • Initial assessment and goal setting
  • Personalised mobility and stretching programme
  • Primal Strength hybrid training
  • Progress tracking every 4 weeks
  • Basic message support (24-48h)

Ideal for getting off on the right foot

Get started

Transformation

PRIMAL BUILD

For people who want real results and consistency in their training.

  • 2 in-person sessions per week
  • 2 extra personalised workouts on the app
  • In-depth assessment (mobility, posture, strength)
  • Detailed programming every 2 weeks
  • Technical analysis of your exercises
  • Weekly check-ins to track progress
  • Message support with quick replies

Perfect for body recomposition

Get started

High Performance

PRIMAL ELITE

For people who want the very best, like an athlete.

  • 3+ in-person sessions per week
  • Unlimited workouts on the app
  • Advanced assessment (mobility, posture and strength tests)
  • Monthly programming structured in blocks
  • Continuous technical feedback and video analysis
  • Priority support 7 days a week
  • Lifestyle and recovery advice

The most complete programme

Get started

Online Coaching

PRIMAL STRENGTH ONLINE COACHING

Online coaching programmes for people who want to train independently, but with professional, structured guidance.

1 Month

ONLINE PRIMAL

For people who want to try the method and get basic guidance.

  • Personalised monthly programme (mobility + strength + cardio)
  • 1 programme update during the month
  • App access with exercise tutorials
  • Check-ins every 14 days via message
  • Basic chat support (24-48h)
Find out more

3 Months

ONLINE PRIMAL PLUS

For people who want consistency, structure and visible results.

  • Personalised programming every 2 weeks
  • Weekly check-ins
  • Video analysis of your exercises (2 per month)
  • Full app access with progress tracking
  • Guidelines on mobility, recovery and routine
  • Message support with fast replies
Find out more

6 Months

ONLINE PRIMAL MASTERY

The most complete programme for a lasting transformation.

  • Advanced programming in monthly blocks
  • Weekly programme updates
  • Unlimited video analysis
  • Weekly check-ins + monthly report
  • Priority support 7 days a week
  • Complete personalised guidelines
  • Full access to the premium app
Get started

Reviews

What clients say

In the words of the people who train with Claudio.

Raffaele Gaito
Claudio is a highly professional and attentive personal trainer. What I appreciate most is his ability to really understand the person in front of him, listen carefully, and adapt his approach to each client’s individual needs and goals. He is supportive, knowledgeable, and always makes sure the training is both effective and suited to you. I would definitely recommend Claudio to anyone looking for a PT who genuinely cares about his clients and their progress.
Alison Henry
I have been training with Claudio for almost three years, and he is a truly exceptional coach. He is incredibly supportive and encouraging, and he puts a huge effort in to carefully structuring my workouts to improve my form and technique, and at the same time advising me on my nutritional needs. As someone who had never worked out in a gym before, he has helped me build confidence and achieve goals I never imagined I would. I am super excited to see what the next steps on my fitness journey with him are.
Manuela
I reached out to Claudio one year ago to address my lower back pain. Not only the pain was gone after few sessions, but I felt stronger and much healthier overall. One year later and my PT sessions with Claudio are an unmissable part of my weekly routine!
Andrew
Claudio is a truly amazing and dedicated personal trainer. He is highly qualified and knowledgeable, and he is alongside you on every step of your fitness journey. Working with all people of all ages, he can help you to achieve your fitness goals. I have trained with Claudio for almost 2 years now and my results have far exceeded my expectations. I can strongly recommend Claudio.
Brooke
Claudio is one of the most genuine and down to earth people I’ve met. His coaching, structured workouts and support have helped me come a long way, both mentally and physically. He’s helped me push myself and want to do the best I can. Couldn’t recommend him enough!
Sky Law
Excellent experience, patient and empathetic! I feel he is a friend more than a coach.

Results

Before and after

From 19 June to 10 October 2026: 16 weeks of Primal Strength hybrid training, with a tailored programme and plenty of consistency. No shortcuts, just good work done every single week.

Prima e dopo: un cliente di Claudio Marchiafava di profilo e di fronte, il 19 giugno e il 10 ottobre 2026
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Your turn

IF YOU REALLY WANT TO CHANGE, LET'S START.

If you’re looking for a shortcut, this isn’t the right place. But if you’re ready to work consistently, Claudio can guide you through a structured, practical and sustainable programme.

Or contact me directly:

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Contact

Let's talk about your goal

Message me on WhatsApp and tell me where you’re starting from and where you want to get to: I’ll reply personally and together we’ll work out the right programme for you.

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